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Essentials of Audience Development - York
Tuesday, 4 December 2012 from 10:00 to 16:00 (GMT)
York, United Kingdom
An introduction to audience development principles and best practice, using case studies from a range of organisations. This workshop explores how audience development fits within organisational strategy and takes you through the practical steps of devising and delivering a sustainable audience development plan.
By the end of the session you will be able to:
Understand how marketing and audience development objectives fit with the wider strategic objectives of your organisation
Understand how to obtain insight into the wants and needs of your visitors/users/participants/audiences
Recognise a range of effective audience development techniques and approaches
Create your own audience development plan
Oliver Mantell, Director Yorkshire and North East
Catherine Bradley Head of Evidence and Engagement
This seminar is part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.
When & Where
The Audience Agency
We're the national audience development agency for England offering practical advice, intelligence and inspiration for arts, museums, heritage, libraries and other cultural organisations.
We have deep understanding of the challenges facing arts, heritage and cultural organisations in the current climate. We also have the tools and the skills your organisation needs to focus on its most valuable resource: its audience.
We want to help you, whatever your goal - from generating more income, to engaging your local community, or planning for 2013 - the more you know about who you are reaching, the more effective you will be. There are many ways we can support you, from help with your planning to providing you with evidence.